# Enterprise-Grade  Amazon Marketplace Analytics & Optimization

Leverage DataHawk’s status as an Amazon Ads Verified Partner and Amazon Software Partner to access precise analytics, in-depth performance tracking, and executive-ready insights for smarter decision-making.

**Trusted by 1,200+ leading brands and agencies**

## Turn data into executive-level strategy

### Executive KPI Monitoring

Get daily refreshed executive views of critical Amazon metrics (sales, traffic, conversion, profit, inventory).

### SKU Profitability Analysis

Drill into SKU-level performance metrics to optimize profitability.

### Ad Effectiveness Dashboard

Track Amazon Ads and organic performance with full visibility into ROI.

### Competitive Market Alerts

Receive daily competitor activity alerts on pricing, stock, and Buy Box shifts.

### Brand Visibility Tracking

Analyze share of voice with precision to maintain a competitive advantage.

### BI Tool Compatibility

Connect directly to enterprise BI tools (Snowflake, BigQuery, Tableau, Power BI, Looker Studio) for seamless reporting.

### Automated Reporting

Save time with scheduled, branded reporting templates tailored for executive review.

### Proactive Trend Identification

Quickly identify emerging Amazon trends and market opportunities.

## A word from our customers

“DataHawk had all the data and features we needed, with analytics and reporting capabilities we couldn’t find elsewhere. We were also impressed with the level of expertise, support and follow-up from the DataHawk team.”  
Thomas Gragnic  
Digital Services Manager, T'nB

“DataHawk is more than just a marketplace analytics tool; it’s a key partner in helping us build our business platform.”  
Ryan Iverson  
CEO, Bright Ventures

“DataHawk is foundational to us understanding what’s going on in the business. It’s helping us see things that we wouldn’t see before.”  
Alex Kelly  
Head of Media Operations, Cullen+Rose

## Solving Amazon marketplace challenges with advanced, scalable analytics

Fragmented data, unreliable insights, and siloed reporting slow down strategic decision-making. DataHawk changes that by consolidating accurate, trustworthy data through advanced Amazon partner integrations. The result? Executive-ready dashboards that drive measurable growth.

### SKU-Level Complexity

**From complicated**  
- Managing thousands of SKUs obscures profitability visibility.

**To clear**  
- Scalable analytics support detailed SKU-level P&L views to ensure clarity at any scale.

### Organic & Paid Insights

**From inconclusive**  
- Difficult to measure true ROI and ad effectiveness.

**To insightful**  
- Integrated dashboards track organic ranks, paid performance, share-of-voice, and total contribution.

### Executive Visibility

**From cluttered**  
- High-level KPIs buried in complex reports delay insights and slow decision making.

**To focused**  
- Executive-level dashboards deliver clear, actionable insights into sales, traffic, conversions, profits, market share, and much more.

### Competitive Blind Spots

**From reactive**  
- Slow reactions to market shifts and competitor moves.

**To real-time**  
- Daily competitive tracking with alerts for shifts in stock, pricing, buybox and ranking.

### Manual Reporting Overload

**From resource-intensive**  
- Excessive manual data preparation and reporting drains resources.

**To efficient**  
- Automated reporting and integrations with BI tools streamline analytics and reduce manual efforts.

### Strategic Decision-Making

**From delayed**  
- Late detection of market trends affects profitability and limits your ability to respond with timely pricing and advertising adjustments.

**To timely**  
- Early trend detection and actionable alerts help executives make proactive decisions.

## FAQs

**What does it mean to be an Amazon Ads Verified Partner?**  
Being a verified partner means that Amazon provides us with your actual data for you to use in your preferred BI tool. It's your official Amazon data provided by Amazon, so there are no gaps in data accuracy.

**How quickly can we see data after onboarding?**  
Data backfills typically complete within 24 hours at the first account connection, providing up to 60 days of historical insights and refreshed every day moving forward.

**Can DataHawk handle our large SKU count?**  
Yes, DataHawk’s scalable infrastructure effortlessly supports tens of thousands of SKUs.

**Are DataHawk’s dashboards customizable for executive reporting?**  
Absolutely. Dashboards are fully customizable, designed specifically to meet executive reporting requirements.

**How secure and reliable is DataHawk’s data integration?**  
DataHawk meets rigorous security and reliability standards as an official Amazon Software and Ads Verified Partner.

**Can DataHawk automate pricing or bids?**  
No. DataHawk is strictly an analytics platform and does not push changes to Amazon, including pricing or bidding adjustments.

**Can I see what advertising actions my competitors are taking?**  
Yes. DataHawk tracks paid keyword rankings and provides insights into competitors’ paid Share of Voice. This allows you to understand how much your competitors are investing in key search terms and which products they are prioritizing in their advertising strategy.