# Cross-Channel Ad Analytics & Optimization for Amazon, Walmart, and More

Unify all your Amazon, Walmart, and other marketplace ad metrics, layer in organic analytics, and surface AI powered recommendations in a single dashboard.

**Trusted by 1,200+ leading brands and agencies**

## Minimize wasted ad spend, maximize ad performance

When there’s multiple platforms, exploding keyword lists, and tight budgets to manage, DataHawk is here to help. The all-in-one analytics platform centralizes ad data from Amazon, Walmart, and other sources, enabling you to optimize spend and prove total contribution fast.

### Ad Metrics

**From fragmented**

- Separate consoles for Amazon and Walmart hide true performance.
- ROAS and TACoS are hard to compare across channels.

**To fully connected**

- Unified dashboards merge Amazon and Walmart ad KPIs.
- ROAS and TACoS are computed with identical attribution windows, currencies, and cost inputs for clear comparisons.

### Keyword Blind Spots

**From incomplete**

- Rising search terms are missed.
- Paid keyword spend is not tied to organic rank gains.

**To informative**

- Easily spot which keywords are gaining or losing traction.
- Keyword grid shows impressions, clicks, CPC, spend and sales together.

### Budget Pacing & CPC Swings

**From costly**

- Sudden CPC spikes go unnoticed.
- Mid-month overspend or low-ROI terms drain budget.

**To cost-effective**

- CPC trendline highlights costly spikes instantly.
- Monitor how your campaign budget is spent over time to maximize your investment.

### Reporting

**From isolated**

- Campaign, ASIN, and portfolio reports need manual stitching.
- Executives cannot see total contribution quickly.

**To integrated**

- One-click reports at campaign, ASIN, or portfolio level.
- Connect to Power BI, Tableau, and Sheets in seconds.

### Ad Profitability Guesswork

**From superficial**

- ROAS ignores unit margin, fees, and returns.
- High-spend ASINs can still lose money.
- Ad impact on total sales and profit is unclear, so decisions stay reactive.

**To comprehensive**

- Profit overlays provide product level profit visibility by factoring in operational costs and ad spend at the ASIN level, helping you spot which fees are eating your margins.
- Integrated ad and organic dashboard shows total contribution margin across campaigns.
- Driver analysis pinpoints the keywords and placements that impact ROAS the most, delivering actionable recommendations.

### Trend Visibility

**From limited**

- Long-term shifts in impressions, clicks, and ACoS are hard to see.
- Seasonality and performance decay go undetected.

**To fully-pictured**

- Historical trend charts cover impressions, clicks, CPC, CTR, ROAS, ACoS, and CPS, at daily level to enable analysis on the granularity of your choice.
- Data sync starts with 60 days of historical ads data and auto-backs-up new data every day.

## Why paid‑media teams switch to DataHawk

## A word from our customers

“DataHawk enabled us to identify market opportunities, then focus on those with the greatest search volumes. We were then able to measure the impact of our PPC campaigns on our Organic performance.“  
Ali Shariat

“Datahawk has completely transformed our company’s analytics! More optimized PPC spend, and a crystal clear view of product performance. Highly recommend Datahawk for any e-commerce business serious about scaling their data strategy. We couldn’t have done it without them.“  
Jessica Luo

“Their platform is also very easy to navigate and understand and more robust than platforms I’ve seen with other partners. The reports they produce are excellent, we’re able to pull very detailed trends on our keywords, rankings, product listings, ad performance and competition. It allows us to proactively dig into our account and easily identify any issues or successes we’re seeing.“  
Laurie C

## Ready for every Advertising Scenario

### Advanced Filtering

Instantly pivot performance by ad type, placement, or targeting for deeper insight.

### ROAS & TACoS Tracking

Track efficiency by channel, campaign and keyword to quickly spot spend that decreases margin.

### Portfolio-Level Profitability

Roll up ASIN, campaign and marketplace data to give executives a clear profit snapshot.

### AI Spend & Sales Insights

Get daily anomaly alerts that flag unusual spikes or dips in ad spend and ad sales.

### Organic Impact Sync

Link ad spend with product-level rankings, conversions, and total sales in custom dashboards.

### Attribution Analytics

Connect display and sponsored formats to final sales for true full-funnel ROI.

### Ad Profitability Layer

Combine ad spend with unit margins and fees to see real profit, not just ROAS.

### Paid / Organic Cannibalization

Track organic and paid rankings to optimize advertising spend and prevent paid ads from cannibalizing organic sales.